TECHNICAL SEO

Technical SEO Services Available

There are various tasks that need completing when working on the technical SEO of a website. As you’ll appreciate, some of these are complex, but we’ve tried to explain the most important tasks in plain English below.

Website Indexation

Before work can start on getting a webpage to rank, it needs to be indexed. Essentially, this means that the major search engines need to recognise the page exists, and then include it within their huge database of billions of pages.

Occasionally, search engines fail to pick up on a page’s existence or do notice but decline to index it. We’ll work to resolve these problems and ensure every page on your site is indexed with Google, Bing, Yahoo, and any other relevant search engines.

Page Speed Optimisation

The speed in which a webpage loads plays a huge role in determining how well that page ranks in search results. So, you want to ensure that your website is optimised to load as quickly as possible. Doing so will also provide an enhanced experience to visitors.

We will employ an array of different techniques to boost the speed of your website, including image optimisation, improvements to CSS code and delivery, minification and more. When we’re finished, your website will be sleek and fast – and the search engines will love it!

Mobile Performance Optimisation

Nowadays, the mobile face of your business is equally as important as the one seen by desktop users. Quite simply, more and more people are using smartphones and tablets to browse the web, and search engines are paying huge attention to how effectively your site works on mobile browsers.

We’ll assess whether your website is properly optimised for mobile or not and will then begin work on making it a favourite with search engines everywhere. There are various ways in which to do this, and we’ll employ every one of them to gain the results your website needs

Google Search Console

Google Search Console is a fantastic resource for both technical SEO professionals and website owners, providing a huge amount of information on the health of a website, as well as how that health can be improved.

We’ll analyse the data contained within your site’s Google Search Console, identifying and then remedying any issues flagged by the software. We’ll then prompt Google to recrawl your page – something that will hopefully lead to a quick improvement of your rankings.

Website Crawling

To index your website, search engines ‘crawl’ it. These means that they use a tool called a crawler to identify your webpage’s content and then index it accordingly. However, problems with your website can prevent this crawling taking place effectively, hugely affecting your rankings.

Some of the errors that can prevent effective crawling of your site include blocked by robots.txt, soft 404 and redirect errors. These are generally simple to fix but can make a huge difference to the way in which your website performs in search engines.

Critical Rendering Path Optimisation

When we mention critical rendering path optimisation, we’re usually greeted with a blank face. However, it can be simply summarised as the sequence a browser uses to convert website code into the pages you see on your monitor.

As you might expect, the faster a browser can convert this code, the better your site is for both visitors and search engines. There are various ways to optimise critical path rendering, some simple and others complex, and we’ll employ them all to maximum effect at your website.

Schema Markup

Schema markup helps search engines to better understand the information presented on a page, meaning that search engines can better direct traffic to relevant webpages. We’ll analyse the schema markup in our initial audit, and then implement or improve on it.

The process of optimising your site’s schema markup might sound complex, but it is usually a relatively straight forward and simple task, although it can be time consuming. Because schema markup is absolutely vital to SEO, we’ll do everything we can to optimise it on your website.

Combine Technical, On-Page and Off-Page SEO in One Package

As you can see, technical SEO is a particularly complex subject, but it’s incredibly important for it to be done correctly. However, it’s not the only type of SEO that needs to be understood and managed – you also need to ensure on-site and off-site SEO is perfectly optimised too.

At Search Dart, we specialise in all aspects of SEO, from keyword research to link building to page speed optimisation. By providing a comprehensive SEO service, we can manage everything, ensuring that your site’s search engine optimisation is completed in the most effective and organised manner.

If you’d like to find out more about how we can combine the various strands of SEO into one cohesive service, please don’t hesitate to contact us today.

Who We Work With

Technical SEO isn’t something that only specific sites need to master. Instead, it’s a vital consideration for web sites of all sizes. Ideally, you’ll start off on the right foot by employing someone with technical SEO knowledge before your site is even launched, and this is something we regularly do. In fact, we love watching a website from its inception, monitoring its improvements in rankings and visitor numbers.

However, please don’t be disheartened if you own or manage a website that hasn’t been optimised using technical SEO. It’s never too late to start with SEO, and you should see fast results once we begin optimising your website.