By now, most website owners know about SEO. However, what many don’t realise is that it can be split into three basic camps: on-page SEO, off-page SEO and technical SEO. Of all these, the latter is most ignored, often to the huge detriment of the overall SEO strategy.
At Search Dart, we embrace the technical side of SEO, and provide the expertise needed to push your site forward using this branch of search engine optimisation. You can engage us to perform strictly technical SEO services, or you can roll on-page, off-page and technical SEO into one handy package and have us cover all bases.
If you’d like to find out more about our technical SEO service, please don’t hesitate to contact us today. We’re always pleased to chat about the complexities of algorithms, the theory behind page speed optimisation, and a whole range of other technical SEO topics.
What is Technical SEO?
Technical SEO is shrouded in mystery, and often seems completely unapproachable to novices. However, if we were to describe it in a nutshell, we’d say technical SEO is the manipulation of behind-the-scenes elements of a website, with the goal of making the site more attractive to search engines.
Of all the branches of SEO, technical SEO requires the most knowledge. Technical SEO specialists must immerse themselves in the complexities of algorithms and theories, to understand them not just individually, but to also know how they work together in optimum fashion.
Your Technical SEO Audit
Before we start any work on your website, we first complete a detailed audit of everything that could be affected by technical SEO. During this audit, we will identify all areas of the website that need improvement via technical SEO, and present these findings in a report, accessible to you.
The next stage, which is perhaps more vital than the audit itself, is the construction of a plan to tackle all technical SEO problems. This plan, although it can easily alter, will form the basis of all future technical SEO efforts on your website, so it’s an exceptionally important document, that we spend some time on.
There’s one other exceptionally important fact to note about the technical SEO audit: it’s completely free. We’ll spend considerable time analysing everything to do with technical SEO and won’t charge you a cent. Of course, we hope you’ll continue working with us and allow us to give your site’s technical SEO elements the
boost it needs.
Technical SEO Services Available
There are various tasks that need completing when working on the technical SEO of a website. As you’ll appreciate, some of these are complex, but we’ve tried to explain the most important tasks in plain English below.
Before work can start on getting a webpage to rank, it needs to be indexed. Essentially, this means that the major search engines need to recognise the page exists, and then include it within their huge database of billions of pages.
Occasionally, search engines fail to pick up on a page’s existence or do notice but decline to index it. We’ll work to resolve these problems and ensure every page on your site is indexed with Google, Bing, Yahoo, and any other relevant search engines.
Page Speed Optimisation
The speed in which a webpage loads plays a huge role in determining how well that page ranks in search results. So, you want to ensure that your website is optimised to load as quickly as possible. Doing so will also provide an enhanced experience to visitors.
We will employ an array of different techniques to boost the speed of your website, including image optimisation, improvements to CSS code and delivery, minification and more. When we’re finished, your website will be sleek and fast – and the search engines will love it!
Mobile Performance Optimisation
Nowadays, the mobile face of your business is equally as important as the one seen by desktop users. Quite simply, more and more people are using smartphones and tablets to browse the web, and search engines are paying huge attention to how effectively your site works on mobile browsers.
We’ll assess whether your website is properly optimised for mobile or not and will then begin work on making it a favourite with search engines everywhere. There are various ways in which to do this, and we’ll employ every one of them to gain the results your website needs
Google Search Console
Google Search Console is a fantastic resource for both technical SEO professionals and website owners, providing a huge amount of information on the health of a website, as well as how that health can be improved.
We’ll analyse the data contained within your site’s Google Search Console, identifying and then remedying any issues flagged by the software. We’ll then prompt Google to recrawl your page – something that will hopefully lead to a quick improvement of your rankings.
To index your website, search engines ‘crawl’ it. These means that they use a tool called a crawler to identify your webpage’s content and then index it accordingly. However, problems with your website can prevent this crawling taking place effectively, hugely affecting your rankings.
Some of the errors that can prevent effective crawling of your site include blocked by robots.txt, soft 404 and redirect errors. These are generally simple to fix but can make a huge difference to the way in which your website performs in search engines.
Critical Rendering Path Optimisation
When we mention critical rendering path optimisation, we’re usually greeted with a blank face. However, it can be simply summarised as the sequence a browser uses to convert website code into the pages you see on your monitor.
As you might expect, the faster a browser can convert this code, the better your site is for both visitors and search engines. There are various ways to optimise critical path rendering, some simple and others complex, and we’ll employ them all to maximum effect at your website.
Schema markup helps search engines to better understand the information presented on a page, meaning that search engines can better direct traffic to relevant webpages. We’ll analyse the schema markup in our initial audit, and then implement or improve on it.
The process of optimising your site’s schema markup might sound complex, but it is usually a relatively straight forward and simple task, although it can be time consuming. Because schema markup is absolutely vital to SEO, we’ll do everything we can to optimise it on your website.
Combine Technical, On-Page and Off-Page SEO in One Package
As you can see, technical SEO is a particularly complex subject, but it’s incredibly important for it to be done correctly. However, it’s not the only type of SEO that needs to be understood and managed – you also need to ensure on-site and off-site SEO is perfectly optimised too.
At Search Dart, we specialise in all aspects of SEO, from keyword research to link building to page speed optimisation. By providing a comprehensive SEO service, we can manage everything, ensuring that your site’s search engine optimisation is completed in the most effective and organised manner.
If you’d like to find out more about how we can combine the various strands of SEO into one cohesive service, please don’t hesitate to contact us today.
Who We Work With
Technical SEO isn’t something that only specific sites need to master. Instead, it’s a vital consideration for web sites of all sizes. Ideally, you’ll start off on the right foot by employing someone with technical SEO knowledge before your site is even launched, and this is something we regularly do. In fact, we love watching a website from its inception, monitoring its improvements in rankings and visitor numbers.
However, please don’t be disheartened if you own or manage a website that hasn’t been optimised using technical SEO. It’s never too late to start with SEO, and you should see fast results once we begin optimising your website.
Contact Us Today to Discover More About Technical SEO Services
We’ve got the experience you need to boost your website using technical SEO, leveraging our years of experience to drive your website up the search engine rankings. If you’re interested in learning more about technical SEO, or indeed if you’d like to book in a free technical SEO audit, we’d love to hear from you, so CONTACT US