In an ideal world, you’d be able to get customers completely organically, without having to spend any money to acquire them, and this is the goal with our SEO services. However, we realise that there’s often an immediate need for new clients, which is where our PPC marketing service comes into its own.
We specialise in the creation and management of pay-per-click advertising campaigns. Quite simply, it’s our job to create the kinds of PPC adverts that not only attract visitors, but attract targeted visitors – those that will have a much higher likelihood of buying products or converting in some other way.
When done correctly, PPC can be an extremely effective way to acquire new customers, but when done incorrectly, it can drain a business of money without leading to any discernible increase in income. This means you must work with a PPC professional, such as our team here at Search Dart. Why not call or email us today to find out more?
What is PPC Marketing?
There are essentially two types of marketing: free marketing and paid marketing. PPC marketing falls into the latter category. Quite simply, with PPC marketing, you pay the platform hosting your advert every time the advert is clicked. This money is paid regardless of what the result of the click is.
The key to a successful PPC campaign is minimising the number of poor prospects who click on your advert, while maximising the chance of converting customers clicking through to your website. This requires considerable testing and refining, which can be off-putting to many, but those who persist generally find that PPC marketing benefits their business, and that it’s therefore money well spent.
Your PPC Marketing Audit
It’s vitally important to have a strong understanding of where your website currently stands with PPC marketing before trying to move forward. This is why we offer a PPC marketing audit to all potential clients. This is completely free and, should you decide to move forward with our PPC marketing service, will form the backbone of your PPC strategy.
If you’re already using PPC, we’ll analyse how effective your marketing is, looking at the number of new visitors attracted to your site via PPC advertising and, more importantly, how your campaign can be refined to provide better value for money. If you’re yet to begin PPC marketing, we’ll instead look at the available options for PPC marketing and how they’ll impact your business.
PPC Marketing Options
There are various opportunities for PPC marketing available online. Some of the most popular PPC marketing platforms are:
As you can see, this essentially means that the primary places to place PPC advertisements are search engines and social media sites – places where people go to find solutions to their problems and answers to their questions. Each PPC platform can be used individually, or we can create an all-encompassing PPC campaign using all platforms available.
The Benefits of PPC Marketing
Many are understandably hesitant to use PPC marketing, as they’re concerned about the costs. However, there are some definite benefits to PPC marketing, including:
- SEO copywriting
PPC marketing allows you instant access to those searching for specific keywords. You can launch one day, then have customers the very next if you correctly utilise PPC marketing. Then, as SEO efforts begin to show results, you can scale back your reliance on PPC.
- Blog posts
The goal for any website is to attract motivated buyers or those who will perform some other action on your site. You want visitors to buy products, give you their email, and more. By targeting specific keywords in your PPC campaign, we can ensure most visitors to your website are targeted ones, ready to convert.
- Product descriptions
Your PPC adverts are working in your favour even when they’re not being clicked. Why? Because if people consistently see your brand in the SERPs, they’ll eventually begin to associate you with specific niches. They might then access your site organically, meaning you get a potential customer without having to pay for it.
However, we must emphasise one thing: PPC is best when used in conjunction with SEO. This is because PPC deals with the here-and-now, getting you new customers immediately, while SEO works on providing you with organic customers in the future. Eventually, the goal is to stop using PPC and rely solely on visitors brought to your site as a result of your SEO efforts.
At Search Dart, we offer both PPC and SEO services, and many of our clients choose to use both, ensuring their PPC and SEO campaigns work together perfectly and gain optimum results.
Find Out More About Our Copywriting Service
High quality copywriting adds an extra edge to any online presence, be it a website, social media profile or blog. If you’d like to find out more, please don’t hesitate to CONTACT US