At Search Dart, we specialise in providing a complete marketing service, encompassing all elements of search engine optimisation. One part of SEO we constantly find clients need help with is off-page SEO – something that many think they can’t control, but that an experienced SEO professional can manipulate to provide huge boosts in search engine rankings and visitor numbers.
We’ve identified several key areas to concentrate on when creating and implementing an off-site SEO strategy. If you’d like to find out more about our off-page search engine optimisation service, please don’t hesitate to get in touch today.
What is Off-Page SEO?
Off-page SEO is one of three key pillars of search engine optimisation, with the other two being on-page SEO and technical SEO. Essentially, it encompasses all SEO-related activities that happen away from your website.
While there are not too many off-page SEO tasks to complete, the ones there are require a large amount of time – hence why they’re regularly ignored by those looking to boost their websites in the quickest time possible. However, without effective off-page SEO, any website will find it extremely tough to rank alongside the most competitive – and therefore valuable – keywords.
Your OFF-Page SEO Audit
At Search Dart, we offer a free off-page search engine optimisation audit to all potential customers. This involves a thorough examination of your website, after which we’ll provide you with a detailed report on how you can increase the effectiveness of your off-page SEO. If required, we can then work with you to implement these changes.
Many of our clients decide to not only take advantage of our free off-page SEO audit, but also our free on-page and technical SEO audits as well. SEO works best when approached from all angles, and we’re experts in all three. Please call or email to find out more.
Off-Page SEO Services Available
Off-page SEO has fewer individual tasks than the other forms of SEO, but all forms of off-page SEO are still exceptionally important. Done correctly, off-page SEO can have a huge effect on SERPs, which in turn will lead to a big upturn in your site’s visitor numbers. Take a look at some of the off-page SEO services we offer below.
Inbound Link Creation
Inbound links play a pivotal role in the success of your website. Quite simply, the more high-quality links pointing towards your site, the more authoritative and trustworthy your site will seem to search engines. This, in turn, will cause them to rank your website higher in their rankings.
Gaining inbound links can be a tough and time-consuming process. We’ll use our expertise to find realistic linking opportunities for your website, utilising both free and paid platforms. All links we source will not only come from pages relevant to your niche, but will also come from domains with high authority.
Building inbound links is an ongoing process – you’ll always be looking to strengthen your position within search engines, meaning you’ll always need new inbound links creating. When you work with Search Dart, you can be sure we’re in it for the long term.
Disavow Low-Quality Backlinks
It’s true that quantity matters when it comes to inbound links. However, quality is also an exceptionally important consideration. Quite simply, low quality backlinks can harm your website, instead of help it, leading to lower SERPs and therefore fewer visitors. Therefore, it’s vital to root out any low-quality backlinks and disavow them, so search engines know not to associate them with your website.
We will use our experience, along with highly specialised software, to analyse all inbound links to your website. If we find a link that needs disavowing, we’ll do so quickly, to minimise the damage it causes to your SEO efforts. We’ll regularly carry out this job, to make sure no new low-quality links are pointed towards your domain.
Finally, we believe that it’s exceptionally important to build relationships with other online entities, especially if they operate in a complementary niche to your website. Quite simply, by keeping good relations, you’ll have more chance of acquiring backlinks from their website, and as we’ve already stated, the more high-quality backlinks your site has, the better it will rank in search engines.
We’ll look to build on any existing relationships you have with other websites, plus we’ll also perform outreach to create new relationships. This is an exceptionally time-consuming part of off-page SEO, which is why so many clients outsource the process to us.
On-Site, Off-Site and Technical SEO in One All-Encompassing
As already mentioned on this page, it is vital to approach search engine optimisation from all angles – on-page, off-page and technical. At Search Dart, we specialise in all three disciplines. Many clients therefore elect to roll all three services into one package, allowing us full control of their SEO efforts.
By allowing us to approach your SEO from different perspectives, we can ensure that your overall SEO strategy is a cohesive one, with all strategies working together with one common goal: to boost the visibility of your website in search engines.
Find Out More About Our Copywriting Service
High quality copywriting adds an extra edge to any online presence, be it a website, social media profile or blog. If you’d like to find out more, please don’t hesitate to CONTACT US