Copywriting
Content is king, goes the old adage. While this phrase was uttered well before the age of the internet, it resonates now more than ever. Quite simply, without high-quality copy on every page of your website, you’re spurning the opportunity to impress, influence and entertain – and this, in turn, means you’re not making as much money as you otherwise could be.
Content Working Alongside SEO for Maximum Results
At Search Dart, we recognise the importance of copywriting to a website’s overall marketing strategy. When top-class content is combined with our web design and SEO services, an insanely effective triumvirate is formed, ready to both drive visitors to your site and turn them into paying customers.
We’d always advise our clients to work with our SEO team in addition to our copywriters, in order to get the maximum possible benefit. If you’d like to discuss how you can engage multiple services from Search Dart, please don’t hesitate to call or email today.
Copywriting to Meet All Requirements
At first glance, you might think all copywriting is the same – just some words arranged on a page, with a vague intent to capture the attention of a reader. However, look closer and you’ll find a selection of copywriting niches, all of which can be turned into powerful weapons to utilise within your business.
You’ll find that we offer various types of copywriting, each of which plays a vital role in the marketing of your business. Some of the copywriting types we specialise in include:
- SEO copywriting
At first glance, you might think all copywriting is the same – just some words arranged on a page, with a vague intent to capture the attention of a reader. However, look closer and you’ll find a selection of copywriting niches, all of which can be turned into powerful weapons to utilise within your business. - Blog posts
We can’t stress this enough: blogging is a vital aspect to any online business and can’t be ignored. Well-written, informative blog posts attract visitors, affirm your position as an industry leader, are easily shared socially, and offer many options for SEO, including the chance to interlink between website pages. We’ll devise a full content plan for your blog, and then deliver high quality content loved by both readers and search engines. - Product descriptions
It’s not enough to put your products on display – you’ve also got to sell them! High quality copywriting is the online version of an effective salesman, ready to answer questions and dampen doubts. What’s more, correctly written product descriptions are heavily SEO-optimised, to boost the product’s visibility on search engines. - Email copywriting
Contrary to what some people say, email marketing is a vital tool in your marketing efforts. However, only well-crafted emails will suffice – poorly written, spammy emails will instead turn potential customers against your brand. You can trust us to produce the emails your customers will respond to. - Social media copywriting.
Nowadays, every major company is on social media. Crafting content for social media, such as catchy Facebook posts and effective Twitter one-liners, is key when looking to build your brand and attract visitors via social media platforms. Let us manage your social media channels and witness the difference our copywriters can make.
Content Marketing: Pushing Your Content to the Limit
It’s not enough to produce a stunningly good piece of content anymore. The internet is so saturated with content that the likelihood of yours reaching a large audience without any promotion is unlikely.
We’ll take the top-class content and distribute it far and wide, ensuring your content is read by as many people as possible. Our marketing specialists know the best routes to your potential customers’ screens and will work their magic to ensure your content is seen by as many people as possible.
Find Out More About Our Copywriting Service
High quality copywriting adds an extra edge to any online presence, be it a website, social media profile or blog. If you’d like to find out more, please don’t hesitate to CONTACT US